Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi, and Umair Rehman
| Year of publication: |
2023
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| Authors: | Hussain, Ali ; Ding Hooi Ting ; Abbasi, Amir Zaib ; Rehman, Umair |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 1, p. 77-105
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| Subject: | ad involvement | advertising value | celebrity endorsement | flow experience | social media celebrities | sponsored Instagram advertising | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2108185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483016