"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Sophie C. Boerman & Lotte M. Willemsen & Eva P. Van Der Aa
| Year of publication: |
May 2017
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| Authors: | Boerman, Sophie C. ; Willemsen, Lotte M. ; Aa, Eva P. van der |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 38.2017, p. 82-92
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| Subject: | Sponsorship disclosure | Facebook | Electronic word of mouth | Celebrity endorsement | Persuasion knowledge | Social media | Advertising | Social Web | Social web | Virales Marketing | Viral marketing | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Celebrity-Werbung | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695237