Inter-scale assessment & comparison of customer loyalty in banking industry : an empirical study
Alok Kumar Rai & Medha Srivastava
| Year of publication: |
2013
|
|---|---|
| Authors: | Rai, Alok Kumar ; Srivastava, Medha |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 12.2013, 2, p. 67-85
|
| Subject: | Customer Loyalty | Antecedents | Service Quality | Customer Satisfaction | Banking Industry | Rapit Approach | Rentention Index | Advocacy Index | Purchasing Index | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Bank | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370461