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Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Sharma, Dheeraj, (2015)
Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy, (2015)
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell, (2016)