Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Sang Bong Lee and Taewon Suh
| Year of publication: |
2023
|
|---|---|
| Authors: | Lee, Sang Bong ; Suh, Taewon |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 3, p. 472-487
|
| Subject: | Brand co-creation | Brand communication | Brand engagement | Cognition | Corporate branding | Emotional exhaustion | Internal branding | Internal marketing | Marketing management | Mission engagement | Organizational identification | Organizational identity | SEM | Work engagement | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Internationales Marketing | International marketing | Marketingmanagement | Personalmarketing | HR marketing | Leistungsmotivation | Work motivation | Firmenimage | Corporate reputation | Kognition | Markenartikel | Brand | Markenarchitektur | Brand architecture | Emotion | Verhalten in Organisationen | Organizational behaviour | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2021-3786 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229064