International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Lukas Morbe ; with a foreword by Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Morbe, Lukas |
| Other Persons: | Swoboda, Bernhard (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Handelskette | Auslandsmarkt | Verbraucherverhalten | Markteintrittsstrategie | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
