International standardization and adaption of products : combining the fit approach and the profit logic
by Thomas Kotulla and Stefan Schmid
| Year of publication: |
2016
|
|---|---|
| Authors: | Kotulla, Thomas ; Schmid, Stefan |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 4, p. 180-198
|
| Subject: | International Marketing | International Standardization/Adaptation | Product Strategy | Profit Orientation | Strategic Fit | Internationales Marketing | International marketing | Standardisierung | Standardization | Rentabilität | Profitability | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Produktmanagement | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011602898