Internationale Markenführung in Dienstleistungsnetzwerken - Internationalisierung von KMU: Case Study Internationalisierung im Speditionsgewerbe am Beispiel des KMU Große-Vehne
| Authors: | Ahlert, Dieter ; Große-Vehne, Rene ; Kruse, Philipp |
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| Institutions: | Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen> |
| Published in: | |
| Subject: | Logistik | logistics | Klein- und Mittelbetrieb | Markenpolitik | Dienstleilstungssektor |
| Extent: | 74 p. application/pdf |
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| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Small and medium sized business ; Production and Logistics, Operations Management ; Business operations of other services ; Individual Reports, Studies ; Germany, Austria and Switzerland (Central Europe). General Resources |
| Source: | USB Cologne (business full texts) |
Persistent link: https://www.econbiz.de/10005856938