Internet and user-generated content versus high street travel agencies : a latent gold segmentation in the context of Italy
Giacomo Del Chiappa (Department of Economics and Business, University of Sassari & CRENoS, Sassari, Italy), María-Del-Carmen Alarcón-Del-Amo (Department of Marketing, Autonomous University of Barcelona, Barcelona, Spain), Carlota Lorenzo-Romero (Department of Marketing, University of Castilla-La Mancha, Albacete, Spain)
| Year of publication: |
January-March 2016
|
|---|---|
| Authors: | Del Chiappa, Giacomo ; Alarcón-Del-Amo, María-Del-Carmen ; Lorenzo-Romero, Carlota |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 1/2, p. 197-217
|
| Subject: | disintermediation | high street travel agencies | user-generated content | sociodemographic characteristics | latent segmentation | Italy | Italien | Reisevermittler | Travel agency | Marktsegmentierung | Market segmentation | Internet | Social Web | Social web | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2014.1001933 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453988