Internet marketing : strategy, implementation and practice
David Chaffey ...
| Year of publication: |
2006 ; 3. ed.
|
|---|---|
| Other Persons: | Chaffey, Dave (contributor) |
| Publisher: |
Harlow [u.a.] : Prentice Hall/Financial Times |
| Subject: | Electronic Commerce | Marketing | Lehrbuch | Internet | Telemarketing | Internet marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 550 S. : Ill., graph. Darst. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2003 |
| ISBN: | 978-0-273-69405-2 ; 0-273-69405-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004867013