Internet marketing : strategy, implementation and practice
David Chaffey ...
| Year of publication: |
2009 ; 4. ed.
|
|---|---|
| Other Persons: | Chaffey, Dave (contributor) |
| Publisher: |
Harlow [u.a.] : Prentice Hall/Financial Times |
| Subject: | Electronic Commerce | Marketing | Lehrbuch | Internet | Telemarketing | Internet marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXI, 702 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 978-0-273-71740-9 ; 0-273-71740-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004927627