Internet marketing : strategy, implementation and practice
Dave Chaffey ...
| Year of publication: |
2003 ; 2. ed.
|
|---|---|
| Other Persons: | Chaffey, Dave (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Internet | Marketing | Theorie | Theory | Marketingmanagement | Marketing management | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 484 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 0210 |
| ISBN: | 0-273-65883-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001667395