Interpersonal bundling
Yongmin Chen; Tianle Zhang
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Yongmin ; Zhang, Tianle |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 6, p. 1456-1471
|
| Subject: | interpersonal bundling | bundling | group purchase | group discount | demand uncertainty | Leistungsbündel | Bundling strategy | Theorie | Theory | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Nachfrage | Demand | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011293373