Investigating consumer-brand relational authenticity

Jasmina Ilicic; Cynthia M. Webster

Year of publication:	2014
Authors:	Ilicic, Jasmina ; Webster, Cynthia M.
Published in:	The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 4, p. 342-363
Subject:	rational authenticity \| brand attachment \| trust \| commitment \| attitudes \| purchase intentions \| Konsumentenverhalten \| Consumer behaviour \| Glaubwürdigkeit \| Credibility \| Vertrauen \| Confidence \| Beziehungsmarketing \| Relationship marketing \| Markenführung \| Brand management \| Markenimage \| Brand image

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