Investigating public relations as a destination promotion strategy : the role of multiple dimensions of publicity
Jewoo Kim, Jinhyun Jun, Eunkyoung Park and Choong-Ki Lee
| Year of publication: |
July 2018
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|---|---|
| Authors: | Kim, Jewoo ; Jun, Jinhyun ; Park, Eunkyoung ; Lee, Choong-Ki |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 5, p. 583-594
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| Subject: | Public relations | tourism demand | publicity | destination promotion | media salience | Öffentlichkeitsarbeit | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2017.1375445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918020