Investigating the impact of customer relationship management practices of e-commerce on online customer's web site satisfaction : a model-building approach
Su-fang Lee; Wen-jang (Kenny) Jih; Shyh-rong Fang
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee, Su-fang ; Jih, Wen-jang Kenny ; Fang, Shyh-Rong |
| Published in: |
Strategic information systems ; Vol. 3. - Hershey, Pa. [u.a.] : Information Science Reference. - 2010, p. 1778-1794
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Website | Kundenzufriedenheit | Customer satisfaction | Benutzerschnittstelle | User interface | Strukturgleichungsmodell | Structural equation model | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003911045