Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness

Hao Zhang, Xiaoning Liang, Chenyue Qi

Year of publication:	2021
Authors:	Zhang, Hao ; Liang, Xiaoning ; Qi, Chenyue
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 453-461
Subject:	Bridging social capital \| eWOM effectiveness \| Homophily \| Interpersonal relationships \| Review valence \| Risk reduction \| Virales Marketing \| Viral marketing \| Sozialkapital \| Social capital \| Soziale Beziehungen \| Social relations \| Sozialer Status \| Social status \| Konsumentenverhalten \| Consumer behaviour \| Soziales Netzwerk \| Social network \| Social Web \| Social web

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012544856

A service of the