Investigation of ethnocentrism effect on Turkish textile image and consumer purchase intention : Isfahan and Tabriz cities as a case study
Bahram Ranjbarian, Hamed Abbaszadeh Avilagh
| Year of publication: |
2022
|
|---|---|
| Authors: | Ranjbarian, Bahram ; Avilagh, Hamed Abbaszadeh |
| Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 12.2022, 2, p. 1-8
|
| Subject: | Ethnocentrism | Cognitive Image | Affective Image | Product Image | Purchase Intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Türkei | Turkey | Herkunftsbezeichnung | Designation of origin | Firmenimage | Corporate reputation | Nationalkultur | National culture | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2022.273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250638