Is augmented reality technology an effective tool for e-commerce? : an interactivity and vividness perspective
Mark Yi-Cheon Yim & Shu-Chuan Chu & Paul L. Sauer
| Year of publication: |
August 2017
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|---|---|
| Authors: | Yim, Mark Yi-Cheon ; Chu, Shu-Chuan ; Sauer, Paul L. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 39.2017, p. 89-103
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| Subject: | Augmented reality | Interactivity | Vividness | Immersion | Novelty | Previous media experience | Virtuelle Realität | Virtual reality | Electronic Commerce | E-commerce | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743761