Is it fun or exercise? : the framing of physical activity biases subsequent snacking
Year of publication: |
2015
|
---|---|
Authors: | Werle, Carolina O. C. ; Wansink, Brian ; Payne, Collin R. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 691-702
|
Subject: | Food consumption | Compensation | Physical activity | Licensing effects | Hedonic foods | Framing | Sport | Sports | Lebensmittelkonsum | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Ernährungsverhalten | Eating habit | Gesundheit | Health | Experiment | Lebensmittel | Food | Hedonischer Preisindex | Hedonic price index |
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