Is the price right? : strategies for new introductions
Year of publication: |
2010
|
---|---|
Authors: | Docters, Rob ; Katz, Raul ; Bernstein, Jerry ; Schefers, Bert |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 31.2010, 3, p. 29-37
|
Subject: | Innovation | Niedrigpreisstrategie | Low-cost strategy | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour |
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