Is your restaurant worth the risk? : a motivational perspective on reviews' rating distribution and volume
Lu Lu, Laurie Wu, Zeya He
| Year of publication: |
2020
|
|---|---|
| Authors: | Lu, Lu ; Wu, Luorong ; He, Zeya |
| Subject: | dining motivation | restaurant decision making | online reviews | perceived risk | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Motivation | Bewertung | Evaluation | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020944537 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308072