It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline

Byron Sharp; Malcolm Wright; John Dawes; Carl Driesener; Lars Meyer-Waarden ...

Year of publication:	2012
Authors:	Sharp, Byron ; Wright, Malcolm ; Dawes, John ; Driesener, Carl ; Meyer-Waarden, Lars
Published in:	Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 2, p. 203-213
Subject:	Markenartikel \| Brand \| Konsumentenverhalten \| Consumer behaviour \| Statistische Verteilung \| Statistical distribution \| Marktforschung \| Market research

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10009618397

A service of the