It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Marc Linzmajer, Mirja Hubert, Marco Hubert
| Year of publication: |
2021
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|---|---|
| Authors: | Linzmajer, Marc ; Hubert, Anita Mirja ; Hubert, Marco |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 86.2021, p. 1-20
|
| Subject: | Price knowledge | Functional Magnetic Resonance Imaging (fMRI) | Product-price memory | Consumer neuroscience | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.joep.2021.102403 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252977