It's not how old you are but how you are old : a review on aging and consumer behavior
Year of publication: |
2016
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Authors: | Zniva, Robert ; Weitzl, Wolfgang |
Published in: |
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies. - [Berlin] : Springer, ISSN 2198-1620, ZDB-ID 2762850-4. - Vol. 66.2016, 4, p. 267-297
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Subject: | Older consumers | Aging | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Altersgruppe | Age group | Alternde Bevölkerung | Aging population |
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