It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Jahyun Song, Hailin Qu, Xiang (Robert) Li
| Year of publication: |
2024
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| Authors: | Song, Jahyun ; Qu, Hailin ; Li, Xiang |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 2, p. 327-352
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| Subject: | brand knowledge | brand page | customer identification | customer value co-creation behavior | uses-and-gratification-informed motivations | social presence | Kundenwert | Customer value | Social Web | Social web | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Gastronomie | Restaurant industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221095721 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633506