Keep scrolling : an investigation of short video users' continuous watching behavior
Qi Zhang, Yuling Wang, Shaizatulaqma Kamalul Ariffin
| Year of publication: |
2024
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| Authors: | Zhang, Qi ; Wang, Yuling ; Shaizatulaqma Kamalul Ariffin |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 6, Art.-No. 104014, p. 1-15
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| Subject: | Advertising irritation | Consumption value | Continuous watching | Short videos | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Mediennutzung | Media usage | Bespielte Medien | Pre-recorded media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2024.104014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081355