KirchMedia - synergies by maintaining cross-media balance
Marcus Englert, Bernd Bürger
| Year of publication: |
2003
|
|---|---|
| Authors: | Englert, Marcus ; Bürger, Bernd |
| Published in: |
Media management : leveraging content for profitable growth. - Berlin : Springer, ISBN 3-540-44005-4. - 2003, p. 173-181
|
| Subject: | Synergie | Synergy | Mediamix-Strategie | Media mix |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001752611