Know yourself and know your enemy : an analysis of firm recommendations and consumer reviews in a competitive environment
Wael Jabr; Zhiqiang (Eric) Zheng
| Year of publication: |
2014
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|---|---|
| Authors: | Jabr, Wael ; Zheng, Zhiqiang |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 38.2014, 3, p. 635-654
|
| Subject: | Online review | eWOM | competition | recommendation system | instrument variable | Personalisierung | Personalization | Virales Marketing | Viral marketing | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405668