Kundenmanagement in der Network Economy : Business Intelligence mit CRM und e-CRM
Matthias Meyer; Stefan Weingärtner; Fabian Döring
| Year of publication: |
2001 ; 1. Aufl
|
|---|---|
| Authors: | Meyer, Matthias ; Weingärtner, Stefan ; Döring, Fabian |
| Publisher: |
Braunschweig [u.a.] : Vieweg |
| Subject: | Electronic Commerce | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 199 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 187 - 195 |
| ISBN: | 3-528-05766-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001597449