Launch activities and timing in new product development

Roger J. Calantone, Anthony Di Benedetto and Gaia Rubera

Year of publication:	January 2018
Authors:	Calantone, Roger J. ; Di Benedetto, C. Anthony ; Rubera, Gaia
Published in:	Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 28.2018, 1, p. 33-41
Subject:	Launch strategy \| launch timing \| launch activity \| new product development \| new product performance \| Produktentwicklung \| New product development \| Innovation \| Innovationsmanagement \| Innovation management

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