Learning from the ad or relying on related attitudes: The moderating role of involvement
| Year of publication: |
1992
|
|---|---|
| Authors: | Mazursky, David ; Schul, Yaacov |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 25.1992, 1, p. 81-93
|
| Publisher: |
Elsevier |