The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect.
| Year of publication: |
1988
|
|---|---|
| Authors: | Mazursky, David ; Schul, Yaacov |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 15.1988, 1, p. 24-36
|
| Publisher: |
University of Chicago Press |