Let's speculate about it : when and why consumers want to discuss mystery products
Aleksandra Kovacheva, Hillary J. D. Wiener
| Year of publication: |
2024
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|---|---|
| Authors: | Kovacheva, Aleksandra ; Wiener, Hillary J. D. |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 3, p. 492-501
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| Subject: | communication | joint speculation | mystery consumption | sharing | surprise products | uncertain marketing tactics | word of mouth | Virales Marketing | Viral marketing | Spekulation | Speculation | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015144227