Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Lachezar Ivanov, Martin Eisend, Sandra Diehl, Iris M. Wang and Malgorzata Karpinska-Krakowiak
| Year of publication: |
2021
|
|---|---|
| Authors: | Ivanov, Lachezar ; Eisend, Martin ; Diehl, Sandra ; Wang, Iris M. ; Karpinska-Krakowiak, Malgorzata |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 4, p. 657-681
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| Subject: | advertising effectiveness | alcohol prevention campaign | evolutionary psychology | Health communication | smoking prevention campaign | Rauchen | Smoking | Gesundheitsvorsorge | Preventive care | Werbung | Advertising | Werbewirkung | Advertising effects | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Gesundheitsmarketing | Health care marketing | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1859170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586689