Leveraging ChatGPT and artificial intelligence for effective customer engagement
Rohit Bansal (Department of Management Studies, Vaish College of Enigneering, Rohtak, India), Abdul Hafaz Ngah (Faculty of Business Economics and Social Development Universiti Malaysia Terenganu, Malaysia), Aziza Chakir (FSJES AC, Hassan II Univeristy, Casablanca, Morocco), Nishita Pruthi (Maharshi Dayanand University, India)
| Year of publication: |
[2024]
|
|---|---|
| Other Persons: | Bansal, Rohit (ed.) ; Abdul Hafaz Ngah (ed.) ; Chakir, Aziza (ed.) ; Pruthi, Nishita (ed.) |
| Publisher: |
Hershey PA, USA : IGI Global |
| Subject: | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Chatbot |
| Description of contents: |
"This book provides deeper understanding on the role of Artificial Intelligence powered ChatGPT in enhancing better customer engagement and gain competitive edge"--
Table of Contents [gbv.de]
|
| Extent: | xxi, 349 Seiten Illustrationen 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 979-8-3693-0815-8 ; 979-8-3693-0816-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514031