Leveraging gamification to enhance persuasive behaviour and streamline online product returns : an approach grounded in multiple case studies
Debadrita Panda, Sachin Kumar Raut, Sudhir Rana, and Mad Nasir Shamsudin
| Year of publication: |
2024
|
|---|---|
| Authors: | Debadrita Panda ; Raut, Sachin Kumar ; Rana, Sudhir ; Mad Nasir Shamsudin |
| Subject: | Aspect based sentiment analysis | Gamification | Octalysis | Returns management | Theory of planned behaviour | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing | Computerspiel | Video game | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2024-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205298