Life could be so easy : the convenience effect of round price endings
Jan Wieseke, Anika Kolberg, Laura Marie Schons
| Year of publication: |
July 2016
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|---|---|
| Authors: | Wieseke, Jan ; Kolberg, Anika ; Edinger-Schons, Laura Marie |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 4, p. 474-494
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| Subject: | Price endings | Convenience | Round prices | Just-below prices | Behavioral pricing | Preismanagement | Pricing strategy | Preis | Price | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: Vol. 44.2016, 4, Seite 495-496 |
| Other identifiers: | 10.1007/s11747-015-0428-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563225