Life could be so easy : the convenience effect of round price endings

Jan Wieseke, Anika Kolberg, Laura Marie Schons

Year of publication:	July 2016
Authors:	Wieseke, Jan ; Kolberg, Anika ; Edinger-Schons, Laura Marie
Published in:	Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 4, p. 474-494
Subject:	Price endings \| Convenience \| Round prices \| Just-below prices \| Behavioral pricing \| Preismanagement \| Pricing strategy \| Preis \| Price \| Konsumentenverhalten \| Consumer behaviour

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011563225

A service of the