Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision
Year of publication: |
2022
|
---|---|
Authors: | Nugraha, Albert Kriestian Novi Adhi ; Silintowe, Yunita Budi Rahayu ; Paramita, Eristia Lidia |
Subject: | lifestyle profile | factor analysis | cluster analysis | brand name | country of origin | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Mobiltelefon | Mobile phone | Faktorenanalyse | Factor analysis | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Marktsegmentierung | Market segmentation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2022.13687 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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