Long-term orientation as a determinant of relationship quality between channel members
Sungmin Ryu; Chul Woo Moon
| Year of publication: |
2009
|
|---|---|
| Authors: | Ryu, Sungmin ; Moon, Chul Woo |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 8.2009, 11, p. 1-9
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919742