Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
Caroline De Bondt, Anneleen Van Kerckhove & Maggie Geuens
| Year of publication: |
2018
|
|---|---|
| Authors: | De Bondt, Caroline ; Van Kerckhove, Anneleen ; Geuens, Maggie |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 5, p. 698-717
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| Subject: | Structural anthropomorphism | human body figure | package design | aesthetic appeal | evolutionary psychology | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Verpackung | Packaging | Ästhetik | Aesthetics | Werbewirkung | Advertising effects |