Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Irina Y. Yu, Chunqun Liu, Morgan X. Yang, Kevin J. Zeng
| Year of publication: |
2022
|
|---|---|
| Authors: | Yu, Irina Y. ; Liu, Chunqun ; Yang, Morgan X. ; Zeng, Kevin J. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 102.2022, p. 1-6
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| Subject: | Feedback strategy | Tier-based loyalty programs | Tier-level retention | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185289