Loose lips sink ships : the double-edged effect of distributor voice on channel relationship performance
Year of publication: |
2022
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Authors: | Mandi E ; Chen, Xiaoyun ; Zhou, Kevin Zheng ; Zhang, Chuang |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 102.2022, p. 141-152
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Subject: | Channel opportunism | Channel relationship quality | Interdependence | Sensemaking | Voice behavior | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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