Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Year of publication: |
2023
|
---|---|
Authors: | Shamim, Amjad ; Ahn, Jiseon ; Khan, Imran ; Shah, Mahmood ; Muhammad Farrukh Abid |
Subject: | experience | Malaysia | retail markets | Self-construal | value co-creation | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Dienstleistungsqualität | Service quality |
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