Making CSM a Power Tool
| Year of publication: |
1995
|
|---|---|
| Authors: | Ryan, Michael J. ; Buzas, Thomas ; Ramaswamy, Venkatram |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 7.1995, 3, p. 10-17
|