Making sense of marketing decision systems through pictorial representation : decision system analysis
Roger Marshall, David Bibby and WoonBong Na
| Year of publication: |
2014
|
|---|---|
| Authors: | Marshall, Roger ; Bibby, David ; Na, Woonbong |
| Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 211-226
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| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Management-Informationssystem | Management information system | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413817