Making sense of online consumer reviews : a methodology
Year of publication: |
2013
|
---|---|
Authors: | Robson, Karen ; Farshid, Mana ; Bredican, John ; Humphrey, Stephen |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 55.2013, 4, p. 521-537
|
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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