Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Frédéric Ponsignon
| Year of publication: |
2023
|
|---|---|
| Authors: | Ponsignon, Frédéric |
| Subject: | Customer experience | Customer journey | Experience design | Hedonic | Utilitarian | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Kundenzufriedenheit | Customer satisfaction | Hedonischer Preisindex | Hedonic price index |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-03-2021-0096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014337953