Making the long and adventurous journey from quality to loyalty
Year of publication: |
2021
|
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Authors: | Marimon, Frederic ; Mas-Machuca, Marta ; Llach, Josep |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 32.2021, 15, p. 1713-1731
|
Subject: | collaborative consumption | fulfilment of expectations | loyalty | quality | service | sharing economy | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction |
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